Welcome to Taco Bell's redesigned website. 'Live Mas' animates our brand and encapsulates the company’s philosophy of enriching the lives of our customers in every meal we make.

We've Been making tacos before you were born

Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos. Bell attempted to reverse-engineer the recipe, and eventually the owners allowed him to see how the tacos were made. He took what he had learned and opened a new stand in 1951.

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Today's Specials

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These are not your average taco truck tacos. We make ours with love. Try one today!

Loco's Burritos'


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Can you say Buuuurrrrito? Our Burritoes are full of the best ingredients. Get yours while we still have them.

Loco's Tacos'


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Sip Something Saturday Sangrias. You can thank us later. Refreshing!

Sip Something


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Follow us on Social Media

Taco Bell is a role model on social media. Taco Bell exists on every major social media platform, including Facebook, Twitter, Instagram, Pinterest and LinkedIn. It's not just the millions of followers, but the level of engagement and fan conversation.